Building out of the ordinary concepts & brands
Welcome to The Brand Guys, where we help businesses create extraordinary concepts, brands and experiences.
In an era where everything smells like sameness, we believe in the power of identity. Being different is no longer a choice, it's a necessity. While a lot of brands are doing nothing but existing, we dare you to stand out.
Join us on our mission to Fight The Average.
Fight The Average is out now.
A bold manifesto for brands that refuse to blend in.
In this book, The Brand Guys share the real tools and stories behind their UnAverage Framework™ — the same approach used to transform brands like WASBAR, Boardwalk Hotel Aruba and The Ostendian.
For entrepreneurs and creatives who want to stand out, connect emotionally, and build brands that are remembered.
What people say about us
Karel Lebbe
Founder Cocon
Dries and Yuri are truly visionairs with a deep understanding of the ever-evolving landscape of customer needs and desires. They possess a remarkable ability to think from a customer-centric perspective.
Working closely with them, we were impressed by their ability to quickly grasp our needs and translate them into a clear, actionable innovative and one-of-a-kind concept. We were particularly impressed by their meticulous attention to detail, personalization and focus on the customer and brand experience. The final result was a concept that we fully embraced and executed almost entirely to their vision.
Kimberly Rooijakkers
Boardwalk Hotel Aruba
What surprised me most is how Dries & Yuri were able to expose our core values, mission, vision and overall purpose. By means of workshops and assignments, they guided us to define our main principles that we now use daily in our guest communication and experiences. Working with them has been an incredible learning experience for myself and the team.
The Brand Guys are a creative powerhouse! Developing concepts and brands is second nature to them. We wish every entrepreneur would have access to their knowledge and skills.
Tim Veys
CEO - Rockhopper Rum
I reached out to The Brand Guys to give my new drink, an ultra premium rum, the brand it deserved. I relied on Dries and Yuri for everything, as I also didn't even have a brand name yet. A thorough research of the market and several workshops later, I was "blown away" by their proposal: ROCKHOPPER rum was born. From concept, to design, along brand story and messaing; everything was prepared to perfection. In the meanwhile, this brand is already for some years in the market now. But I remain convinced that a brand stands or falls with the expertise involved. Looking for one yourself? Then I must recommend these two creative gentlemen!
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